Linebooker is South Africa’s largest online transport network, and our robust ‘Freight’ and ‘Services’ technology platform delivers reliability, efficiency and a seamless experience for customers and truckers. We look after the load from beginning to end and handle all administration.

The Linebooker Team – We know the business

It takes an incredible team to create something revolutionary. The Linebooker team are all Supply Chain and Logistics professionals with a combined 60 plus years experience in the industry at companies: Vector Logistics, Phillip Morris, CCS Logistics, Uti, Rolls Royce, Woolworths. We understand the challenges for both freight customers and transporters, and we have set out to solve them with a simple, innovative and transformative platform.

Contact us if you would like us to come and demonstrate the platform to your business.


Linebooker started in February 2017 and received investment from Patrice Motsepe’s  Africa Rainbow Capital (ARC) via GemCap in 2018. Patrice Motsepe is a South African billionaire businessman. He is the founder and executive chairman of African Rainbow Minerals, which has interests in gold, ferrous metals, base metals, and platinum.

This partnership was forged in addition to a simultaneous investment by Venturen ( who also plays an active strategic role via its board participation.

GemCap, ARC Investments, Venturen.

Bidding for best price

We are not a brokerage; we use technology to efficiently connect customers to transporters. Our platform allows more transporters to compete and more customers to receive instant availability at the best price. Linebooker matches each load request with the best possible price. This means cost savings versus administering multiple vendors and daily manual telephone communication, negotiation and planning to arrange transport or confirm availability with current transporters.

Logistics cost management

In a fragmented and competitive industry, with no pricing standards or consistency and where logistics are complex, Linebooker has simplified the process. Lower your transport administration and execution costs by up to 25%. In South Africa, transport remains the most significant portion of logistics costs (58%). More than half of the cost of a product is due to its transportation – ensuring it is in the right place, at the right time.

Level 2 BBBEE contributor

We are proud to be a level 2 BBBEE contributor.

Customer and transporter match

Linebooker is committed to making it easier for millions of transporters by giving them direct access to a large customer base with no need to subcontract, and to change the everyday workload of Logistics Managers and their controllers manually calling and emailing to arrange and execute deliveries.

Service and admin

Linebooker has reshaped the infrastructure around trucking to confirm availability, execute deliveries, handle all payments, manage costs more effectively and allowing transporters and customers to deal with one vendor.